When starting a business, business people often feel confused about where to distribute their products. This is because of their unpreparedness in mapping the targeted area or market. Another possibility is that business actors already have a large database marketing but not processed optimally. They just focus on finding new customers and forgetting old customers.
An accurate and complete customer database is a powerful weapon for business actors. Because customer databases have many benefits, such as:
The customer database you can use as a sales direction guide for your product to enter the right market. Sales activity will run quickly and efficiently if your sales force has been equipped with a prospect database that is your target market.
2. As an illustration of the market potential
A complete and accurate database will greatly assist you in determining market potential by area or age group. Thus you can analyze the right product for the right buyer. If the potential sales in the target area are still low, then you can immediately determine a promotional strategy that can boost sales.
3. Record customer blacklist
Do not waste your time selling products to the wrong people. With the database you have, then you will know which customers are problematic in buying and selling transactions. A customer is included in a blacklist category for some reason, such as a fake customer or a troubled customer in terms of payment.
4. Analyze sales
A good database will assist you in offering new products to new and old customers. In addition, you can also analyze the cause of the decrease or increase in sales. That way you can quickly determine the strategies needed when sales are down.
5. The means to communicate with customers
If you already have a customer database, then your next task is to communicate with customers personally resulting in a closeness between customers and your product. This is the key to being loyal to your product.